Yu HSU - Taiwan Temple Festival Promo

MiaoHui Temple Festivals Promo ｜臺灣廟會展宣傳片

「越在地，越國際」

廟會在臺灣社會宗教文化中，一直以來是神人交感的運作與互動關係；其中媽祖遶境進香活動，更是吸引無數信眾參與、展現著信仰熱潮與魅力，從遶境活動便可窺見臺灣文化的縮影。

白輻射影像榮幸擔綱展覽宣傳動畫設計，動畫故事以媽祖遶境象徵著認識臺灣文化的「起點」為主要創作概念，從遶境隊伍開端的報馬仔、象徵著進香團眼睛以及光明的頭燈、代表奉獻精神的繡旗隊、植福增祿的千里眼順風耳、以及最關鍵的神轎班。除了展現遶境隊伍的迷人性格，同時也企圖讓更多人透過廟會理解台灣、讓臺灣走入世界。

Temple fairs are a folk activity and important part of religious culture in Taiwan.

They include ancient ceremonies and are organized according to tradition, showcasing how spirituality has been ingrained in the lives of Taiwan’s faithful over the centuries. Of the many religious activities that take place each year, some of the largest are held in tribute to Mazu, goddess of the sea. The annual Mazu pilgrimage processions, which involve thousands of participants, illustrate the passion and devotion of Taiwan’s faithful.

Miao-Hui – Temple Festivals and Folk Cultures in Taiwan focuses mainly on Mazu pilgrimage processions, inviting visitors to experience what it feels like to participate in such activities.

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